Some 40% of the Alpine municipalities display significant tourism activity. Consequently, tourism is one of the main sources of income in the Alps. The main assets of the Alps are the beautiful landscapes and the diverse natural and cultural heritage. To protect this heritage, it is necessary to adopt a balanced approach based on sustainable tourism. Experiencing nature and respecting the environment is the main focus here, with the use of alternative mobility solutions being encouraged. Moreover, new business models for year-round tourism are needed (Article 2, 2i of the Framework Convention).