Territorial Brands are commercial valorization instruments, which promote a multiplicity of products sustainably made in a specific territory. An umbrella organisation coordinates the common marketing activities, involves and interfaces with the single producers.
Given the potential for further development of Territorial Brands for local sustainable growth in the agri-food sector, EUSALP Action Group 6, sub-group 2 wants to raise awareness on the topic and to discuss current trends among practitioners. The workshop features contributions from territorial brand managers and experts on local development from all over the Alpine region.
