Territorial brands have become indispensable nowadays for the commercial valorization and promotion of a range of regional specialities. Considering the potential for further development of territorial brands for local sustainable growth, the workshop aims at raising awareness about the theme. Furthermore, the workshop will serve as a discussion forum on current trends among practitioners and offers the possibility to present best practices from the Alpine territory. Click here for the full program.
The workshop is open to:
- territorial brand managers;
- practitioners of the agri-food sector;
- local and regional administrators;
- experts on local development.
Attendance is free, with advance registration requested. Deadline for registration is 29 April 2019. Places are limited to a maximum of 100 participants.
Simultaneous translation will be available in all Alpine languages and in English.